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The #1 Safety Tool Designed For Women On-the-Go

What if we told you there was a way to feel safe and secure — no matter where you are? 

As busy women, we have to be cautious of our surroundings. In the United States, there are more than 1 million violent crimes per year, and 1-in-3 women are physically assaulted in their lifetime. 

This is why it’s so crucial to be prepared for anything that comes your way.  Well, good news: It’s now easier than ever to protect yourself from harm’s way. 


Best of all, you can feel totally empowered in the process!  All you need? A simple safety device that’s smaller than a pack of gum.

Introducing Birdie: The safety keychain trusted by 3 million women. Here are 4 reasons why they love it:

🚨 Better Than Pepper Spray or Tasers

Birdie is safe for everyone and easy to use, even kids or grandparents. Unlike other self-defense tools, Birdie’s nonviolent approach eliminates the risk of accidentally injuring yourself. Simply pull the head-splitting alarm that’s bound to freak out any attacker and grab the attention of others nearby. Plus, Birdie is useful from a whopping 1,000 feet away, while pepper spray and tasers only work within 10 to 15 feet. With Birdie, you can enjoy your outings feeling safer than ever before.

“Arrived quickly and I love the size and color… I felt safer walking back to my car, especially while in the parking garage. I am more at ease knowing that I have my birdie in my pocket.

Diane E. | Verified Buyer

🎁 A Priceless Gift

Feeling safe is truly priceless, and nothing feels better than confidence and peace of mind, so treat yourself to a Birdie bundle! Our bundles include multi-colored packs of Birdie devices, so you can save money and stay stylish. Keep a few for yourself, and also give Birdies to your loved ones. It’s a thoughtful gift for any occasion, or even just because.

“I bought 10 and everyone loves them! I have peace of mind knowing my favorite people have a Birdie!

Shana R. | Verified Buyer

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🧳 Pocket-Sized Peace of Mind for Any Scenario

Birdie isn't just a safety alarm; it's your trusted guardian for anything life throws your way. Maybe you’re an outdoor enthusiast who wants additional security while in the wilderness. Or you want to have an extra layer of support in case of a health emergency. Maybe your kids walk home alone from school, or you want to travel safely abroad. (Yep, Birdie is 100% TSA-Approved, so you can take it with you when you fly!) Whatever the scenario, Birdie comes to the rescue at a moment's notice.

“I like the quality and color options. I gave them to my coworkers, and one said she took hers hiking and was glad she had it because dusk feel quickly and she felt safer in the event of mountain lions knowing she could scare them with loud noise if need be.

Diane E. | Verified Buyer

👩‍👩‍👧‍👧 Made for Women, By Women

We’ve got 7,000+ 5-star reviews from women who feel safe and more confident than ever, thanks to their Birdie. As a driven female team, this means everything to us! We’re founded by two passionate women who are mothers, UC Berkeley grads, and entrepreneurs. Most importantly, they had one primary mission: Empower women worldwide to take charge of their safety. We’re confident you’re going to love joining the Birdie community.

“As a woman who often ventures out alone, Birdie has become my trusted companion. The siren is impressively loud and instantly draws attention. The built-in strobe light adds an extra layer of security in low-light situations… This device not only provides a sense of empowerment but also genuine peace of mind. Thank you, "She's Birdie!

Shana R. | Verified Buyer

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Join the 3 million women who feel EMPOWERED with Birdie!

Easy to Use: Just pull the Birdie alarm to activate.

Non-Violent: Designed to deter attackers without physical contact.

Travel Approved: Take Birdie with you wherever you go.

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Free Shipping

30-Day Return Policy

Ships Within 1 Business Day

Frequently Asked Questions